The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era. This week the golf world descended upon TPC Sawgrass for THE PLAYERS Championship, to watch Cam Young take the title. AWS and the PGA Tour are using the event to debut a suite of technologies that doesn’t just track the ball but interprets the game.

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The intelligent green: How AWS and the PGA Tour are reimagining the fan experience through agentic AI

The initial phase of the artificial intelligence gold rush was defined by “The Build.” Hyperscalers and model builders raced to secure every available Nvidia Corp. H100 GPU, constructing massive, centralized cathedrals of compute. But as the industry descends from the peak of inflated expectations toward real-world utility, the conversation is shifting. AI is moving from the lab to the factory floor, the retail aisle and the telco edge.

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Beyond the plumbing: How Cisco and Nvidia are industrializing the ‘token economy’

As one would expect, artificial intelligence was a top theme at the recent MWC conference in Barcelona, but 6G was certainly prominent as well. This year, the discussions has pivoted from the maturation of 5G wireless networks to the “seamless path” toward 6G. But for those of us who have spent the better part of two decades watching G-cycles come and go, there was a healthy dose of skepticism at the show.

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The 6G horizon: Can AI finally solve the telco monetization paradox?

Enterprises are currently fighting a two-front war. On one side, there is an aggressive push toward AI adoption; on the other, an infrastructure landscape so fractured across edge, cloud and on-premises sites that scaling becomes nearly impossible.

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The convergence crisis: Why AI adoption demands a new architectural blueprint

For years, the industry conversation around stadium technology has been stuck on a single, albeit important, metric: How many thousands of fans can simultaneously post a selfie to Instagram? Though the “connected stadium” was once a differentiator, it has rapidly become a baseline requirement. I recently talked to the leadership at Ruckus Networks and the Los Angeles Football Club about the recent deployment of Wi-Fi 7 at BMO Stadium (pictured), and one of the big takeaways is the narrative around high-density Wi-Fi has shifted.

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Beyond the fan experience: How Wi-Fi 7 is redefining the modern stadium