While security eyes are on the RSAC conference in San Francisco this week, the compute world is focused on KubeCon EU in Amsterdam. But the theme of artificial intelligence is the pervasive across both, as in enterprise information technology we’ve reached a point where “AI curiosity” has officially been replaced by “AI urgency.”
The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era. This week the golf world descended upon TPC Sawgrass for THE PLAYERS Championship, to watch Cam Young take the title. AWS and the PGA Tour are using the event to debut a suite of technologies that doesn’t just track the ball but interprets the game.
Amazon Web Services Inc. Chief Executive Matt Garman’s keynote at AWS re:Invent was filled with product updates with vision sprinkled in to help customers understand why the innovation matters. To no surprise, this year’s keynote had a strong focus on the explosion of artificial intelligence and agents.
The cloud and artificial intelligence have the power to change the world of sports, and few technology providers have done a better job of executing on this than Amazon Web Services Inc. The company has partnerships with the NFL, Bundesliga, PGA TOUR, F1 and many more. With each organization, AWS works closely with them to deliver several fan, league and team facing innovations.
Even in auto racing, it’s all about the data today. Amazon Web Services Inc. is a global partner of Formula One and has been the official cloud and machine learning provider for the league since 2018. The dynamic, longstanding partnership comes down to three core pillars: transforming data into racing intelligence, fan experience enhancement and technical transformation.