The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era. This week the golf world descended upon TPC Sawgrass for THE PLAYERS Championship, to watch Cam Young take the title. AWS and the PGA Tour are using the event to debut a suite of technologies that doesn’t just track the ball but interprets the game.