The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.
ServiceNow Inc. and Zoom Video Communications Inc. announced today at the annual Zoomtopia event an expanded strategic partnership to integrate their generative artificial intelligence technologies — ServiceNow’s Now Assist and Zoom AI Companion — by the first half of 2025. With this integration, Zoom hopes to enhance enterprise productivity by automating workflows based on meeting discussions.
Earlier this month, I attended the SaaStr event for software-as-a-service providers. The event is geared toward smaller SaaS companies that want to share ideas to learn how to scale and grow. The biggest company, by far, in attendance was IBM Corp. I was surprised to see it there, given the show’s focus on smaller SaaS providers, so I talked to Raj Datta (pictured), vice president for software and AI partnerships, about IBM’s presence at the show.
Generative artificial intelligence has the power to change almost every aspect of how we work, educate and entertain, and nearly every business is seeking to infuse AI into its business process to create new ways of engaging customers and employees. The sports and entertainment industry remains one of the most competitive vertical industries. Fans have many choices today and want an experience above and beyond the typical TV broadcast.
Just in time for the 2024 season, the National Football League and Amazon Web Services Inc. continue to push the boundaries of artificial intelligence and machine learning in football. Through a partnership that began in 2017, the NFL has used AWS technology to improve player performance analysis, game strategies and fan experiences. Upcoming NFL games will showcase a new AI-powered tool, Tackle Probability, that analyzes and predicts the likelihood of a defender making a tackle in real time.