The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.

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Seattle Seahawks tap Amazon Web Services for digital media processing

Generative artificial intelligence has the power to change almost every aspect of how we work, educate and entertain, and nearly every business is seeking to infuse AI into its business process to create new ways of engaging customers and employees. The sports and entertainment industry remains one of the most competitive vertical industries. Fans have many choices today and want an experience above and beyond the typical TV broadcast.

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How the PGA TOUR Is using generative AI to change the golf fan’s experience

Just in time for the 2024 season, the National Football League and Amazon Web Services Inc. continue to push the boundaries of artificial intelligence and machine learning in football. Through a partnership that began in 2017, the NFL has used AWS technology to improve player performance analysis, game strategies and fan experiences. Upcoming NFL games will showcase a new AI-powered tool, Tackle Probability, that analyzes and predicts the likelihood of a defender making a tackle in real time.

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The NFL and AWS expand their partnership to tackle more AI use cases

The artificial intelligence industry is filled with big vendors and upstarts, and Amazon Web Services Inc.’s AWS Summit in New York City earlier this months provided Amazon the platform to make its claim as the leader in AI. To do that, the company put Matt Wood (pictured), vice president of AI products at AWS, in the keynote spot.

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Five thoughts from Matt Wood’s keynote at AWS Summit New York

Amazon Web Services Inc. today announced an update on its commitment to responsible generative artificial intelligence at its annual Summit in New York. Before the summit, which is being covered by theCUBE, SiliconANGLE’s livestreaming studio, I spoke with two AWS team members — Diya Wynn, responsible AI lead, and Anubhav Mishra, principal product manager for Guardrails for Amazon Bedrock.

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Amazon updates its commitment to responsible use of generative AI