Major League Baseball kicked off a Virtual Ballpark experience for a Sept. 20 game between the Angels and Rays that uses startling 3D graphics to depict baseball games in real time.

Built in partnership with British metaverse company Improbable, it’s not without its early bugs, since the Virtual Ballpark UI was a little choppy. But like anything new, the experience should get better over time.

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MLB looks for a hit with its Virtual Ballpark metaverse experiment

The Boston Red Sox, one of the iconic names in the world of baseball, is reinventing the fan experience. In an age of data-driven decisions and personalized outreach, the Major League Baseball team is tapping into generative artificial intelligence to revolutionize its marketing campaigns.

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How the Boston Red Sox are looking to use generative AI to reinvent the fan experience