Brands used to differentiate themselves based on product quality, the people they had, or price. Not so today, as customer experience reigns supreme.
An interesting data point from my research is that today, 90% of organizations compete on CX compared to only 27% five years ago. In many cases, a single, bad experience can mean losing a customer.
Major League Baseball kicked off a Virtual Ballpark experience for a Sept. 20 game between the Angels and Rays that uses startling 3D graphics to depict baseball games in real time.
Built in partnership with British metaverse company Improbable, it’s not without its early bugs, since the Virtual Ballpark UI was a little choppy. But like anything new, the experience should get better over time.
Graphics chip and artificial intelligence infrastructure provider Nvidia Corp. today used the Computex 2023 held in Taipei, Taiwan, to announce a reference workflow that uses its suite of technologies to advance the digitalization of the industrial manufacturing sector.