Amazon Web Services Inc. Chief Executive Matt Garman delivered a three-hour keynote at the company’s annual re:Invent conference to an audience of 60,000 attendees in Las Vegas and another 400,000 watching online, ad they heard a lot of news from the new leader, who became CEO earlier this year after joining the company in 2006.
The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.
Generative artificial intelligence has the power to change almost every aspect of how we work, educate and entertain, and nearly every business is seeking to infuse AI into its business process to create new ways of engaging customers and employees. The sports and entertainment industry remains one of the most competitive vertical industries. Fans have many choices today and want an experience above and beyond the typical TV broadcast.
Just in time for the 2024 season, the National Football League and Amazon Web Services Inc. continue to push the boundaries of artificial intelligence and machine learning in football. Through a partnership that began in 2017, the NFL has used AWS technology to improve player performance analysis, game strategies and fan experiences. Upcoming NFL games will showcase a new AI-powered tool, Tackle Probability, that analyzes and predicts the likelihood of a defender making a tackle in real time.
The artificial intelligence industry is filled with big vendors and upstarts, and Amazon Web Services Inc.’s AWS Summit in New York City earlier this months provided Amazon the platform to make its claim as the leader in AI. To do that, the company put Matt Wood (pictured), vice president of AI products at AWS, in the keynote spot.