When Amazon Web Services Inc. held its New York Summit last week, Vice President of Agentic AI Swami Sivasubramanian as usual was the headline act, delivering the opening keynote. Sivasubramanian made the case to enterprise leaders that the artificial intelligence conversation has moved beyond pilots and productivity hacks into a world where the real advantage lies in compounding momentum across work, security, software delivery and data.
The world of professional sports has seen many tech vendors cut sponsorship agreements with leagues and teams. The Women’s National Basketball Association and Amazon Web Services Inc. recently announced a partnership that appears to be more than a traditional sponsorship. AWS will provide a data platform that can turn casual viewers into committed fans by making the strategy, skill and stories of the women’s game radically more visible.
It has been just under a decade since Amazon Web Services Inc. launched Amazon Connect, taking its own internal contact center-as-a-service solution and commercialized it. At the time, there were many doubts about whether it could succeed in a mature market with several established vendors. The company loaded Connect up with artificial intelligence features long before AI was cool, and a unique utilization-based pricing model to disrupt, and it rapidly gained traction.
For years, the National Football League offseason was a period defined by information asymmetry. While front offices sat behind “glass walls” in war rooms, armed with proprietary Next Gen Stats and sophisticated modeling tools, the average fan was left to navigate a fragmented landscape of mock drafts, cap calculators, PDF guides and Twitter rumors.
The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era. This week the golf world descended upon TPC Sawgrass for THE PLAYERS Championship, to watch Cam Young take the title. AWS and the PGA Tour are using the event to debut a suite of technologies that doesn’t just track the ball but interprets the game.