Since launching its Generative AI Innovation Center in 2023, Amazon Web Services Inc. has had one primary goal: help customers turn the potential of artificial intelligence into real business value. Now, the company has invested an additional $100 million in the center to enable customers to pioneer the new wave of autonomous agentic AI systems. Post-announcement, I talked with Taimur Rashid, managing director of generative AI innovation and delivery, who oversees the center.

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AWS expands its Generative AI Innovation Center with $100M investment

Amazon Web Services Inc. made several announcements at the CES consumer electronics show last week regarding partnerships in the automotive industry that are aimed at furthering the rise of software-defined vehicles. Building and delivering cars is increasingly becoming a software game that requires automotive manufacturers to take an ecosystem approach.

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AWS highlights partnership advancements in bringing AI to automotive at CES

The National Hockey League and Amazon Web Services Inc. are working together to change how hockey is experienced, leveraging cloud technologies and data-driven insights to enhance production workflows and fan engagement. At AWS re:Invent last week, representatives from both organizations joined a panel titled “NHL Unlocked: Live cloud production, sports data, and alternate feeds.”

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Meeting at center ice: The NHL and AWS redefine hockey broadcasting and fan engagement

Amazon Web Services Inc. Chief Executive Matt Garman delivered a three-hour keynote at the company’s annual re:Invent conference to an audience of 60,000 attendees in Las Vegas and another 400,000 watching online, ad they heard a lot of news from the new leader, who became CEO earlier this year after joining the company in 2006.

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Nine notable innovations from AWS CEO Matt Garman’s re:Invent keynote

The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.

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Seattle Seahawks tap Amazon Web Services for digital media processing