Amazon Web Services Inc. made several announcements at the CES consumer electronics show last week regarding partnerships in the automotive industry that are aimed at furthering the rise of software-defined vehicles. Building and delivering cars is increasingly becoming a software game that requires automotive manufacturers to take an ecosystem approach.
The National Hockey League and Amazon Web Services Inc. are working together to change how hockey is experienced, leveraging cloud technologies and data-driven insights to enhance production workflows and fan engagement. At AWS re:Invent last week, representatives from both organizations joined a panel titled “NHL Unlocked: Live cloud production, sports data, and alternate feeds.”
Amazon Web Services Inc. Chief Executive Matt Garman delivered a three-hour keynote at the company’s annual re:Invent conference to an audience of 60,000 attendees in Las Vegas and another 400,000 watching online, ad they heard a lot of news from the new leader, who became CEO earlier this year after joining the company in 2006.
The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.
Generative artificial intelligence has the power to change almost every aspect of how we work, educate and entertain, and nearly every business is seeking to infuse AI into its business process to create new ways of engaging customers and employees. The sports and entertainment industry remains one of the most competitive vertical industries. Fans have many choices today and want an experience above and beyond the typical TV broadcast.