Organizations are investing more in privacy because they view it as a critical business priority, but there’s a major disconnect between consumer expectations and how organizations are actually handling data.
That’s according to Cisco Systems Inc.’s newest 2023 Data Privacy Benchmark Study, which also revealed that customers believe companies can do more, especially when using artificial intelligence with their personal data.
The pandemic-induced digitization of everything has been well-documented as businesses had to shut their doors and find a different way of interacting with customers via digital initiatives.
Prior to the pandemic, digital transformation was something most companies were just thinking about. Post-pandemic, it’s something most companies rely on to transact business and provide service and everything else in the customer lifecycle.