The world of professional sports has seen many tech vendors cut sponsorship agreements with leagues and teams. The Women’s National Basketball Association and Amazon Web Services Inc. recently announced a partnership that appears to be more than a traditional sponsorship. AWS will provide a data platform that can turn casual viewers into committed fans by making the strategy, skill and stories of the women’s game radically more visible.
Veeam Software Group GmbH used VeeamON 2026 in New York City this week to punctuate its shift from “the backup company” to a data and artificial intelligence trust platform for the agentic era. With a new architectural layer and an aggressive product roadmap, Chief Executive Anand Eswaran (pictured) and President of Products and Technology Rehan Jalil are betting that the next decade of enterprise infrastructure will be defined less by how quickly you can restore a virtual machine or data set and more by how confidently you can let AI act on your data.
For years, the National Football League offseason was a period defined by information asymmetry. While front offices sat behind “glass walls” in war rooms, armed with proprietary Next Gen Stats and sophisticated modeling tools, the average fan was left to navigate a fragmented landscape of mock drafts, cap calculators, PDF guides and Twitter rumors.
Even in auto racing, it’s all about the data today. Amazon Web Services Inc. is a global partner of Formula One and has been the official cloud and machine learning provider for the league since 2018. The dynamic, longstanding partnership comes down to three core pillars: transforming data into racing intelligence, fan experience enhancement and technical transformation.
It has been almost a year and a half since Cisco Systems Inc. acquired Splunk Inc. At the time, investors were happy because it was a good financial move. Cisco spent $28 billion and would get back about $4 billion a year in revenue that was accretive to profit margins. Splunk revenue is primarily subscription-based, which would accelerate Cisco’s march toward this model.