Even in auto racing, it’s all about the data today. Amazon Web Services Inc. is a global partner of Formula One and has been the official cloud and machine learning provider for the league since 2018. The dynamic, longstanding partnership comes down to three core pillars: transforming data into racing intelligence, fan experience enhancement and technical transformation.

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How AWS is partnering with F1 to reshape auto racing

It has been almost a year and a half since Cisco Systems Inc. acquired Splunk Inc. At the time, investors were happy because it was a good financial move. Cisco spent $28 billion and would get back about $4 billion a year in revenue that was accretive to profit margins. Splunk revenue is primarily subscription-based, which would accelerate Cisco’s march toward this model.

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Splunk .conf25 shows good progress with Cisco integration

One of the major announcements at contact-center-as-a-service leader NiCE Ltd.‘s Interactions user event in Las Vegas last week was a partnership with Snowflake Inc., the cloud-based data warehousing company. This might seem like a strange partnership as typical partners for contact center vendors include customer relationship management companies, service firms and the like, but this addresses a huge customer pain point, which is management of data.

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NiCE-Snowflake partnership addresses a significant AI customer pain point

This is the time of year when professional football teams are hoping to get the next Tom Brady, Joe Montana or Deion Sanders. Every now and then there are a couple of “can’t miss” prospects such as Peyton Manning or Saquon Barkley, but there are often far more draft busts than hits. It raises the question of why this is given the amount of money and resources teams pour into scouting, the NFL Combine, workout days and more.

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SumerSports brings AI analytics to the NFL

The Kansas City Chiefs and Philadelphia Eagles have almost two weeks to develop a game plan for Super Bowl LIX in New Orleans Sunday, Feb. 9, but the technology team starts well before that. In fact, the planning and strategy for the next championship game — Super Bowl LX, which will be held in Levi’s Stadium in Santa Clara in February 2026 — are well underway.

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Preparing for the Super Bowl requires defense to be played off the field