In the world of professional sports, “data-driven” is often a term tossed around to describe basic box scores. But for the National Football League, the last 10 years have represented a fundamental shift in how the game is measured, analyzed and even played. This week, as the league reflects on a decade of its Next Gen Stats or NGS platform, the story isn’t just about football — it’s an excellent example of how cloud-native infrastructure and machine learning can transform an industry in real time.

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From RFID to real-time AI: How a decade of AWS and NFL Next Gen Stats has rewritten the playbook

I’m a big fan of any technology that makes our lives easier. One example of this is Amazon’s Just Walk Out technology, which I consider to be the easiest check out experience available today. Customers tap their credit card on a reader, walk in a store, pick up whatever they want and then, as the name suggests, just walk out of the store and everything is charged to your account.

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Amazon’s Just Walk Out just walks out new use cases

Amazon Web Services Inc. Chief Executive Matt Garman’s keynote at AWS re:Invent was filled with product updates with vision sprinkled in to help customers understand why the innovation matters. To no surprise, this year’s keynote had a strong focus on the explosion of artificial intelligence and agents.

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Five thoughts from CEO Matt Garman’s keynote at AWS re:Invent

The cloud and artificial intelligence have the power to change the world of sports, and few technology providers have done a better job of executing on this than Amazon Web Services Inc. The company has partnerships with the NFL, Bundesliga, PGA TOUR, F1 and many more. With each organization, AWS works closely with them to deliver several fan, league and team facing innovations.

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DP World Tour partners with AWS to change the European golf experience

Even in auto racing, it’s all about the data today. Amazon Web Services Inc. is a global partner of Formula One and has been the official cloud and machine learning provider for the league since 2018. The dynamic, longstanding partnership comes down to three core pillars: transforming data into racing intelligence, fan experience enhancement and technical transformation.

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How AWS is partnering with F1 to reshape auto racing