I’m a big fan of any technology that makes our lives easier. One example of this is Amazon’s Just Walk Out technology, which I consider to be the easiest check out experience available today. Customers tap their credit card on a reader, walk in a store, pick up whatever they want and then, as the name suggests, just walk out of the store and everything is charged to your account.
Amazon Web Services Inc. Chief Executive Matt Garman’s keynote at AWS re:Invent was filled with product updates with vision sprinkled in to help customers understand why the innovation matters. To no surprise, this year’s keynote had a strong focus on the explosion of artificial intelligence and agents.
The cloud and artificial intelligence have the power to change the world of sports, and few technology providers have done a better job of executing on this than Amazon Web Services Inc. The company has partnerships with the NFL, Bundesliga, PGA TOUR, F1 and many more. With each organization, AWS works closely with them to deliver several fan, league and team facing innovations.
Even in auto racing, it’s all about the data today. Amazon Web Services Inc. is a global partner of Formula One and has been the official cloud and machine learning provider for the league since 2018. The dynamic, longstanding partnership comes down to three core pillars: transforming data into racing intelligence, fan experience enhancement and technical transformation.
Amazon Web Services Inc. today announced the addition of fully managed open-weight models Qwen3 and DeepSeek-V3.1 to its AI model portfolio. The new models offer greater flexibility to customers that rely on the Amazon Bedrock generative AI service to meet their evolving business needs. Open-weight models provide increased transparency for developers regarding model weights, which makes it easier to customize models for specific use cases.