This week the largest cloud computing vendor, AWS, is holding its 11th re:Invent conference. Given its leading position in Infrastructure as a Service (IaaS), much of the news revolved around infrastructure.

Over the past few years, AWS has been offering a handful of SaaS services, one of which is its Connect contact center product, and the company announced several new capabilities to this solution.

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AWS Boosts AI for Connect Contact Center Product

One of the major focus areas for Amazon Web Services Inc.‘s 11th annual re:Invent conference this week is machine learning and artificial intelligence, and that focus comes as businesses are looking to use the technologies to analyze data and transform their organizations.

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AWS introduces AI Service Cards to improve responsible use of AI

The proliferation and importance of data in our daily lives is driving the need for digital trust. On the enterprise side, the increase in connected devices, a greater threat surface and concerns over cybersecurity are the main reasons why organizations are looking for ways to safeguard their online business processes and interactions.

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DigiCert Report Highlights Importance of Digital Trust

It’s the week after Thanksgiving in the U.S., which means we now head to Las Vegas for the annual Amazon Web Services (AWS) Re:Invent show. This event is the company’s largest conference and is typically filled with news of product innovation from the largest player in cloud computing. While there were certainly lots of cloud computing announcements, the company did provide a significant update to its sustainability initiatives, stating that it will return more water to communities than it uses in its direct operations by 2030.

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AWS Ups Its Sustainability Efforts at Re:Invent 2022

This week, Investing.com reported that RingCentral is exploring a take-over of 8×8. I’ve heard this rumor before and with increasing frequency, as the valuation in 8×8 and its peers have fallen through the floor. Of all the publicly traded cloud communications providers, 8×8 is the most appealing from an acquisition standpoint, as it has a good product, a decent customer base, and an absurdly low valuation. At the time of writing, the market cap is only $474 million, which includes a 7% bump from the RingCentral rumors.

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Why RingCentral Should and Shouldn’t Buy 8×8