Brands used to differentiate themselves based on product quality, the people they had, or price. Not so today, as customer experience reigns supreme.

An interesting data point from my research is that today, 90% of organizations compete on CX compared to only 27% five years ago. In many cases, a single, bad experience can mean losing a customer.

Read More About
Avaya at GITEX 2023: Metaverse for Customer Care