The 11th annual Amazon Web Services re:Invent is now in the books. This was the first fully attended re:Invent since the pandemic — 2021 had a capped audience — and I was curious to see how well-attended the event would be. The “about re:Invent” post, written prior to the start of the show, claimed “over 50,000,” but I heard that it may have been as high as 70,000, which is at pre-pandemic levels.
One of the major focus areas for Amazon Web Services Inc.‘s 11th annual re:Invent conference this week is machine learning and artificial intelligence, and that focus comes as businesses are looking to use the technologies to analyze data and transform their organizations.
It’s been nearly three years since cloud titan, Amazon Web Services (AWS) jumped into the contact center space when it announced its Amazon Connect cloud contact center solution. The company is a late entrant in the space, which normally spells doom for any company because once a market is mature, it’s hard to disrupt. AWS promised to be different and use artificial intelligence (AI) to take contact centers in an entirely different direction.