It’s been nearly three years since cloud titan, Amazon Web Services (AWS) jumped into the contact center space when it announced its Amazon Connect cloud contact center solution. The company is a late entrant in the space, which normally spells doom for any company because once a market is mature, it’s hard to disrupt. AWS promised to be different and use artificial intelligence (AI) to take contact centers in an entirely different direction.
It has been well-documented on this site and others that customer experience, or CX, is the No. 1 brand differentiator.
Every contact center-as-a-service vendor leads with this when talking about reasons why contact centers need to be modernized. My research shows that today, 90% of businesses compete on customer experience compared with only 24% five years ago.
Identity and access management (IAM) provider ForgeRock recently held its annual IDLive conference in Austin, Texas. One of the most compelling sessions involved ForgeRock CTO Eve Maler, who discussed the future of IAM and how it’s now being heavily infused with artificial intelligence (AI) to make it more effective.
This week Extreme Networks held its Extreme Connect event in Nashville. This is the company’s annual user conference, highlighting the latest and greatest in the company’s efforts to innovate.
Extreme has been on an interesting, multi-year journey as the company has grown through aggressive acquisitions. Much of its research and development efforts have focused on bringing the portfolios of core Extreme together with the businesses it has purchased, such as Avaya Networking, Brocade Data Center, Motorola Wi-Fi and Aerohive.
Arguably, no other industry has been impacted by digital transformation (DT) as much as retail. Retail has undergone a major transition over the past few years, with customer experience (CX) becoming the No. 1 brand differentiator.