Australia is surrounded by water, so swimming is as much a part of the culture as throwing another shrimp on the barbie, but for Swimming Australia, it’s more than recreation. It’s about performance and gleaning as much from data as it can.

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How Swimming Australia uses AWS for analytics to take performance to the next level

A key highlight of Amazon Web Services Inc. Chief Executive Adam Selipsky’s re:Invent keynote Tuesday was the announcement of Amazon Q. Selipsky (pictured) set it up by looking at the uses of generative artificial intelligence and how almost everyone has experimented with it by now.

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AWS re:Invent up close: A deep dive on Amazon Q

A busy week at AWS re:Invent started with a few key announcements from AWS, with contact center innovation being front and center. The contact center sector has largely stood still for the better part of four decades. While there has been an effort to move the systems from on-premises to the cloud, contact centers largely operate today as they did years years ago.

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AWS Aims to Reinvent Contact Centers with Gen AI

It’s been about a year since generative AI (Gen AI) burst on the scene. Many people have played with the technology and now understand its use case is creating original content or data that mimics real-world patterns. For IT vendors, the use cases go far beyond creating simple pictures or writing press releases.

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Understanding Cisco’s Generative Artificial Intelligence Strategy

Before AWS re:Invent opened today, Amazon Web Services Inc. held a Sports In Action Showcase, which included a sports panel with three AWS executives who outlined how the company is working with sports organizations.

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How AWS innovation in the world of sports has been game-changing