I’m a relatively new Adobe Inc. watcher, but given the trends toward digital customer experience getting infused with artificial intelligence, I felt now was the time to dedicate some energy to one of the more important CX vendors. That’s why I recently attended my first Adobe Summit.

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Adobe shows off better product integration, but should evolve into a true platform

It’s been well documented that customer experience is now the top brand differentiator. Brands need to provide their audience, whether it’s a retail customer, student, patient or in the case of the 3-time Stanley Cup Champion Tampa Bay Lightning, a sports fan, with a differentiated experience to create repeat customers.

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Tampa Bay Lightning Hockey: Digitally Transformed Fan Experience

For customers of security provider Fortinet Inc., its annual Accelerate user event this week in Orlando, Florida, is an important event because it typically includes new products as well as updates to existing products — and the 2023 version of Accelerate held true to that expectation.

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Fortinet aligns its product strategy with the convergence of networking and security

Many of the job functions within IT operations that have operated in silos have, over time, been converged with other functions where it makes sense. This is particularly the case with changes brought on due to the hybrid work model. For example, in the past, network engineering and telecom eventually came together, as did storage and server operations.

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Hybrid Work Dictates Converged Endpoint Security and Operations Management

The communications industry’s largest show, Enterprise Connect, is being held this week in Orlando, Fl. At the event, Amazon Web Services (AWS) announced its new Amazon Chime SDK call analytics, which are a set of capabilities that simplify and lower the cost of recording and generating insights into real time audio calls.

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AWS Announces New Chime SDK Call Analytics