How Swimming Australia uses AWS for analytics to take performance to the next level

Australia is surrounded by water, so swimming is as much a part of the culture as throwing another shrimp on the barbie, but for Swimming Australia, it’s more than recreation. It’s about performance and gleaning as much from data as it can.

How AWS innovation in the world of sports has been game-changing

Before AWS re:Invent opened today, Amazon Web Services Inc. held a Sports In Action Showcase, which included a sports panel with three AWS executives who outlined how the company is working with sports organizations.

Five things to look for at AWS re:Invent 2023

Thanksgiving has passed in the U.S., so it’s on to the December holiday season — but before we can deck the halls and jingle some bells, an important event is coming up: AWS re:Invent 2023. This upcoming week, an estimated 60,000-plus people will descend upon Las Vegas to check out the latest and greatest from the cloud computing leader.

RingCentral Expands Its Collaboration Platform

The communications industry is rapidly shifting from best of breed to best of suite. When it comes to interacting with employees and customers, there are many ways to do it. Historically, customers have had to buy product A for calling, product B for meetings, product C for contact center, and so on.

Avaya at GITEX 2023: Metaverse for Customer Care

Brands used to differentiate themselves based on product quality, the people they had, or price. Not so today, as customer experience reigns supreme.

An interesting data point from my research is that today, 90% of organizations compete on CX compared to only 27% five years ago. In many cases, a single, bad experience can mean losing a customer.