
Last week I attended the San Francisco Giants baseball team media day at Oracle Park, where the team unveiled its new brand campaign – “There’s Nothing Like It” — as a way of describing the unique experience baseball can bring.
Last week I attended the San Francisco Giants baseball team media day at Oracle Park, where the team unveiled its new brand campaign – “There’s Nothing Like It” — as a way of describing the unique experience baseball can bring.
The year is coming to an end, which means the holidays are here — and for sports fans, it also means the NFL and college football playoffs are around the corner.
Football stadiums will turn into mini-cities holding tens of thousands of people, all of whom want to be hyperconnected as they cheer on their favorite teams. Through their mobile devices, they can share photos and video with their friends but also check on other scores, watch highlights and more, creating an integrated physical and digital experience.