![Cropped shot of an unrecognizable businessman standing alone in the office and using his cellphone to text.](https://zkresearch.com/wp-content/uploads/2024/02/businessmen-texting-770.jpg)
In the past few years, we’ve lived through a messaging renaissance, a reformation, and a restructure. For 2024, Brad Roldan, GM/VP of Product, Programmable Messaging at communications platform provider Bandwidth, what’s to come this year is summed up in his introduction to the company’s 2024 State of Messaging report: