The Kansas City Chiefs and Philadelphia Eagles have almost two weeks to develop a game plan for Super Bowl LIX in New Orleans Sunday, Feb. 9, but the technology team starts well before that. In fact, the planning and strategy for the next championship game — Super Bowl LX, which will be held in Levi’s Stadium in Santa Clara in February 2026 — are well underway.

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Preparing for the Super Bowl requires defense to be played off the field

The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.

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Seattle Seahawks tap Amazon Web Services for digital media processing