The Seattle Seahawks today extended the team’s partnership with Amazon Web Services Inc. to continue employing its cloud, machine learning and artificial intelligence technologies. Since 2019, AWS has been the team’s official cloud provider and key technology partner for football and business operations. As part of the renewed agreement, the Seahawks will use AWS generative AI services, specifically Amazon Bedrock, to improve their digital media processes.

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Seattle Seahawks tap Amazon Web Services for digital media processing

Amazon Web Services Inc. Tuesday announced a slew of offerings on Amazon Bedrock, including a custom artificial intelligence model import capability, model evaluation, safeguards to remove personal and sensitive information, and additional model choices, with a goal to help customers speed up the rollout of generative AI.

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New Amazon Bedrock offerings provide a new way to fast-track generative AI apps and experiences

Amazon Web Services Inc. recently announced that Anthropic PBC, an artificial intelligence safety and research company, will make its Claude 3 family of models available on Amazon Bedrock. Claude 3 Sonnet and Claude 3 Haiku are already available on Bedrock, and today Claude 3 Opus is generally available to AWS customers.

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Amazon Bedrock adds Anthropic’s Claude 3 family and Mistral Large

It has been about a year since OpenAI LP launched ChatGPT. That thrust generative artificial intelligence into the spotlight, creating more hype around a technology than anything I can remember. The intense focus on generative AI has made many information technology and business leaders I have talked to ask how generative AI can transform their business.

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Real-world generative AI use cases, AWS style