Major League Baseball (MLB) has a rich history as the oldest major professional sports league in the world, with a massive following of 175 million fans in the U.S. and millions more worldwide. MLB boasts 100 million tickets sold annually, a strong social media presence, and 11 billion minutes streamed on MLB TV each year. In 2000, MLB centralized its digital rights, creating a unique structure compared to other sports leagues.
I’m a relatively new Adobe Inc. watcher, but given the trends toward digital customer experience getting infused with artificial intelligence, I felt now was the time to dedicate some energy to one of the more important CX vendors. That’s why I recently attended my first Adobe Summit.
It’s been well documented that customer experience is now the top brand differentiator. Brands need to provide their audience, whether it’s a retail customer, student, patient or in the case of the 3-time Stanley Cup Champion Tampa Bay Lightning, a sports fan, with a differentiated experience to create repeat customers.
For customers of security provider Fortinet Inc., its annual Accelerate user event this week in Orlando, Florida, is an important event because it typically includes new products as well as updates to existing products — and the 2023 version of Accelerate held true to that expectation.
Many of the job functions within IT operations that have operated in silos have, over time, been converged with other functions where it makes sense. This is particularly the case with changes brought on due to the hybrid work model. For example, in the past, network engineering and telecom eventually came together, as did storage and server operations.