One of the major announcements at contact-center-as-a-service leader NiCE Ltd.‘s Interactions user event in Las Vegas last week was a partnership with Snowflake Inc., the cloud-based data warehousing company. This might seem like a strange partnership as typical partners for contact center vendors include customer relationship management companies, service firms and the like, but this addresses a huge customer pain point, which is management of data.
Customer experience improvement remains a top initiative for business and information technology leaders. The stakes are high in CX. My research has found that 95% of companies now compete on CX and, last year, two-thirds of millennials admitted to switching brands because of a single bad experience. Contact centers and the customer experience professionals who staff them are the unsung heroes of many businesses.
Contact center market leader NICE Ltd. used the recent Enterprise Connect show to add to its artificial intelligence portfolio with the release of Enlighten XM (Experience Memory), which adds AI-infused contextual memory to the contact center.