Contact-center-as-a-service leader NiCE Ltd. is holding its analyst event in Vienna, Austria, this week, and it’s the first one with Scott Russell as captain of the Starship NiCE. The chief executive isn’t the only new leader, as Michelle Cooper is now running marketing and Jeff Comstock takes over as the president of products and technology. Russell, Cooper and Comstock all succeeded some of the longest-tenured and successful executives in communications as Barak Eilam, Einat Weiss and Barry Cooper respectively, all stepped down within the last year.
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One of the major announcements at contact-center-as-a-service leader NiCE Ltd.‘s Interactions user event in Las Vegas last week was a partnership with Snowflake Inc., the cloud-based data warehousing company. This might seem like a strange partnership as typical partners for contact center vendors include customer relationship management companies, service firms and the like, but this addresses a huge customer pain point, which is management of data.
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NiCE-Snowflake partnership addresses a significant AI customer pain point
Customer experience improvement remains a top initiative for business and information technology leaders. The stakes are high in CX. My research has found that 95% of companies now compete on CX and, last year, two-thirds of millennials admitted to switching brands because of a single bad experience. Contact centers and the customer experience professionals who staff them are the unsung heroes of many businesses.
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NICE customers provide best practices for adopting AI in the contact center
Contact center market leader NICE Ltd. used the recent Enterprise Connect show to add to its artificial intelligence portfolio with the release of Enlighten XM (Experience Memory), which adds AI-infused contextual memory to the contact center.