Good companies are always looking to use the latest technology to transform themselves. For decades, L’Oreal Groupe has been a leader in beauty and is now looking to use AI to disrupt the industry. Boasting 37 global brands, the company addresses contemporary consumer needs using innovative marketing and cutting-edge technology. L’Oreal is embracing generative artificial intelligence, transforming how it engages with customers.

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How L’Oreal is tapping generative AI to transform its marketing