The 2024 edition of Cisco Systems Inc.’s global user event Cisco Live is particularly important, as artificial intelligence has redefined networking, security, observability and collaboration. The fundamental tenet of my research is that share shifts happen when markets transition, putting the incumbent vendors at risk if they don’t evolve with the industry. In the past, Cisco has leveraged market transitions to grow its share in switching, voice-over-internet-protocol, Wi-Fi, security and other areas.