Pure Storage Inc. today made several announcements aimed at further bringing a cloudlike operating model to storage and simplifying data resilience.

First, the company released a set of data resilience offerings, including Pure Protect//DRaaS, which it says is a disaster recovery-as-a-service solution, new energy efficiency guarantees for its Evergreen products, and scalable artificial intelligence-powered storage services aimed at global enterprises through its Pure1 management platform.

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Pure Storage pays the freight for storage-as-a-service and aims to simplify data resilience

As enterprises continue to struggle with how to protect their data in the face of growing cyberthreats, data protection budgets are increasing around the world.

That’s according to Veeam Software Inc.’s 2023 Data Protection Trends Report released this week. The provider of backup, recovery and data management solutions found that 85% of organizations worldwide expect to increase their data protection budgets by 6.5% in 2023, significantly larger than predictions from Gartner (5.1%) and IDC (5.2%), and larger than overall spending increases in other areas of information technology.

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Veeam: Orchestrated and tested backup and recovery strategy is critical to data protection