This week, Zoom announced Zoom Contact Center, its own cloud-native, omnichannel contact center solution, putting to rest the question surrounding Zoom of: “to contact center or not contact center?”
Zoom’s Road to Contact Center
In the past, the company has hinted at a contact center play and most recently announced Video Engagement Center, a specialized contact center that can be thought of as a specialized customer-care tool. Then, Zoom attempted to acquire Five9, which seemed like a strange move for a company that typically builds features in-house. After all that, the company announced its only product.