Microsoft Lync Transforms Business Communications

September 2012 //

Unified communications (UC) has been a market in the making for more than a decade, with a focus on bringing together all collaborative applications. The coming together of communications and collaboration technology opened the door for many new vendors to enter a market historically dominated by voicecentric solution providers.

Microsoft, with its latest release of Lync, provides a high-quality collaborationcentric alternative to the traditional UC solutions. Many organizations have begun to take a serious look. In fact, a 2012 ZK Research survey on UC purchasing intentions shows Microsoft and Cisco are now the two dominant vendors in this rapidly evolving market.

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