Last month, VMware made a big splash in the Enterprise Mobile Management (EMM) market by plunking down over $1.5 billion for AirWatch. EMM, formerly known as mobile device management (MDM), has been one of the hottest market segments in tech, primarily due to the seemingly unstoppable force know as BYOD. This acquisition comes a little over a year after Citrix purchased Zenprise to complement its mobile offering. IBM also acquired FiberLink in late 2013, signaling the market for EMM is finally going through some long-awaited and badly needed consolidation given the vendors’ mad rush into it.
The AirWatch acquisition makes a tremendous amount of sense for VMware, as the company has been trying to strengthen its position in both the end-user computing market and the mobility space. AirWatch will roll up to Sanjay Poonen, an executive whom VMware hired to run the end-user computing space. VMware had hired Poonen away from SAP, where he led that company’s mobility strategy. VMware is the de facto standard today in server virtualization and is looking to parlay that position into success in mobile computing.