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This week, Facebook opened its wallet and shelled out a whopping $19 billion for WhatsApp. Most people think of WhatsApp as an over-the-top messaging application, but I think the company is much more than that.

The old BlackBerry messenger app or even the Facebook messaging service are really examples of messaging services. While it’s true that WhatsApp provides that functionality, it also enables group chat and picture and video sharing. Through the app, users can share almost anything – short messages, pictures, YouTube videos, location information – and should be thought of as a rapid mobile social media platform. Share your life, even when mobile, through WhatsApp.

Facebook today is enormously popular and boasts a user population of more than a billion users, which raises the question – why did they need to shell out this kind of money for WhatsApp? I believe there’s a growing trend for the younger generation (teens and below) to bypass Facebook in favor of some of the other applications, like Vine, WeChat, SnapChat, Line and, of course, WhatsApp. I’ve heard of this group of users being referred to as “Facebook Nevers.” These types of applications have taken off like a rocket as mobile social networking continues to take off, and Facebook has been on the outside looking in. Facebook was once considered cool and edgy, and now many consider it the “establishment.” There’s a growing group of the younger population that consider it cool to NOT use Facebook.

I’m here to warn the entire corporate collaboration industry to watch your backs because the era of consumer collaboration is coming.

This week of February has been filled with some big events. First the Kerravala family went on vacation to Aruba (the country, not Aruba Networks, as some of you have asked). For those of you not lucky enough to be part of this family, you may have enjoyed February school vacation (in MA) or settled for the Lync Conference in Las Vegas. While I’m not at the Lync Conference, I have been following some of the news from the event, and all of us that cover the collaboration market have been more than impressed by the growth that Lync has shown over the past few years–as I wrote in my 2013 wrap-up blog, last year was “The Year of Lync“.

Why is there this much excitement and hype over Lync? We’ve all been fascinated with the momentum of Lync–somewhere between 10 Million or 30 Million seats based on whose numbers you believe; we’ve all had channel partners tell us about the interest they’ve seen as well; and we’ve all seen Microsoft Lync as a huge threat to the traditional UC vendors such as Cisco and Avaya.

Over the past couple of years, Polycom has moved with the trends of software, cloud and mobility, and now it’s time to push the channel in the right direction.

Last week Polycom held its annual channel event, TEAM Polycom, in one of my favorite cities, Vancouver, British Columbia. Vancouver boasts the mildest climate of all the major cities in Canada and is able to attract some of the best professionals, so the city itself is constantly changing to meet the needs of an increasingly diverse community. This is one of the reasons why I thought Vancouver provided a nice setting for the event, as Polycom’s channel is currently undergoing a major shift.

Historically, most people thought of Polycom as being a manufacturer of large hardware based video conferencing technology with a few voice products, like conference phones, sprinkled in. Given the perception that video is a flat or even a declining market, it was easy to assume that the company and its channel partners were in for a long, slow decline towards irrelevance.

Last month, VMware made a big splash in the Enterprise Mobile Management (EMM) market by plunking down over $1.5 billion for AirWatch. EMM, formerly known as mobile device management (MDM), has been one of the hottest market segments in tech, primarily due to the seemingly unstoppable force know as BYOD. This acquisition comes a little over a year after Citrix purchased Zenprise to complement its mobile offering. IBM also acquired FiberLink in late 2013, signaling the market for EMM is finally going through some long-awaited and badly needed consolidation given the vendors’ mad rush into it.

The AirWatch acquisition makes a tremendous amount of sense for VMware, as the company has been trying to strengthen its position in both the end-user computing market and the mobility space. AirWatch will roll up to Sanjay Poonen, an executive whom VMware hired to run the end-user computing space. VMware had hired Poonen away from SAP, where he led that company’s mobility strategy. VMware is the de facto standard today in server virtualization and is looking to parlay that position into success in mobile computing.

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Credit: REUTERS/Brian Snyder

The Winter Olympics kicked off late last week in Sochi, Russia. Personally, I’m looking forward to my home country, Canada, bringing home the gold in ice hockey.

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