Remembering this year’s event for cloud, comms APIs, team
collaboration, physical meeting rooms, and the digital experience.
The 2017 edition of Enterprise Connect is just about in the books, as we head into the final morning of the conference program and the vendor booths are all packed up. As is always the case with this show, due to the very nature of unified communications, a large number of subtopics, ranging from the basics to the most sublime, emerged throughout the week. However, I will remember Enterprise Connect 2017 for the following five major themes.
1. Evolution of the cloud. The cloud has been a major storyline at Enterprise Connect for several years in a row now. However, up until recently, the value proposition of the cloud has revolved around being a cheaper, faster way of doing UC when compared to premises-based solutions. This year the tide seems to have turned, and the majority of UCaaS provider vision now centers on how to use the cloud to create new ways of working and new experiences. We should see some interesting results, as now it’s time for the cloud providers to differentiate themselves from one another.
For example, RingCentral is moving toward an integrated UC/team workspace experience, Vonage is leveraging its Nexmo asset to appeal to developers, 8×8 is leading with contact center and BroadSoft is making available a wealth of contextual information through its Hub. Even companies like Cisco and Microsoft that have relied heavily on premises-based sales have shifted to cloud-first strategies with Spark and Office 365, respectively. The differentiation is certainly good as it gives customers more choices to solve different problems.