Posts Tagged ‘Marissa Mayer’

The saying “Go Big or Go Home” was clearly taken to heart this weekend for Yahoo CEO Marissa Mayer, as was evident in the company’s $1.1 billion cash deal to acquire the blogging platform Tumblr. As part of the deal, current Tumblr CEO David Karp will stay on and run Tumblr, which will remain an independent company, according to the Wall Street Journal.

When Mayer took over Yahoo, one of her goals was to make the company brand appeal to a younger audience. Some might consider the $1.1 billion price tag overly steep for a company that did $15 million in revenue last year and is expected to do $100 million in 2013. In fact, I’ve seen some articles calling this a desperation move for Yahoo, and I completely disagree with that statement.

Think back to the mid 80s. Michael J. Fox starring in the hit movie “Back to the Future.” His 1981 DeLorean, powered by the flux capacitor invented by the esteemed Dr. Emmett Brown, was sent back in time to Hill Valley on the date of November 5, 1955. What was going on in 1955? Well, we know George McFly was still in school. We also know that Goldie Wilson was thinking of running for Mayor of Hill Valley. And we know that no one telecommuted back then, and working from the office was the norm.

I can only imagine that Yahoo CEO Marissa Mayer must have slipped in her bathroom, bumped her head on the toilet like Doc Brown and had a vision of a flux capacitor that could send people back in time on her pre-weekend memo that gave employees a “come into the office or quit” ultimatum. I imagine that Marissa actually went back in time and is preparing for the “Enchantment Under the Sea Dance,” which is distracting her from her role of being the boss of Yahoo.

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