This morning, Cisco announced its intention to acquire Whippany, New Jersey-based WHIPTAIL for $415M. For those who don’t know WHIPTAIL, the Cisco press release describes the company as a leader in “high-performance, scalable solid state memory systems.”
However, if you look at the WHIPTAIL website, the company describes its products as “The First Family of High Performance Storage.” So, which one is it? Well, both really, as the company offers highly scalable, flash-based storage arrays, and if you look at the specs on these products, they’re fast. How fast? Well, WHIPTAIL can move data faster than the Buffalo Bills can choke away a fourth-quarter lead (I included this just for Duffy). I think Cisco is being careful in its choice of words, but I’ll get to that in a bit.
First, the WHIPTAIL products – the company has three main products to its storage family. The high-end system can scale up to 360TB of storage at 4 million IOPS. The low end of the product line is a product that ranges from 3-12 TB at 250K IOPS, so it has quite the range of from the low to high end. These systems aren’t designed to replace massive enterprise storage systems but rather to be used where speed of storage is critical. Bare metal applications, video transcoding and analytics, such as HANA, come to mind. The continued growth of digital content combined with the Internet of Things will increase demand for big data and analytics, requiring faster-performing data access, which is the value proposition of WHIPTAIL.