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Posts Tagged ‘Cisco Partners’

Last week, under the sunny skies of San Diego, Cisco held its annual reseller Partner Summit. The setting was fitting as the show itself indicated that there are sunnier skies ahead for Cisco and its Partners.

Cisco and its relationship with its huge reseller base is one of the most talked about topics in the networking industry today. Competitors accuse Cisco of taking too much business from its resellers, and Cisco, of course, steadfastly defends itself. My belief is that the truth is actually somewhere in the middle, where Cisco has a very good relationship with its partners but there are some chinks in the armor.

However, I do think the changes announced at this year’s Partner Summit indicate an improvement to the company’s channel strategy and will smooth out some of those issues.

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