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Posts Tagged ‘Cisco Partner Summit 2012’

As I mentioned in my last posting, Cisco held its annual Partner Summit reseller conference in San Diego last week. While the overall tone of the conference was positive, there was one issue that I felt was worth bringing up, as it could have some long-term impact on Cisco and its channel.

I was sitting in the audience prior to the keynote and, looking at the stage, I saw a big rack that said “VBLOCK” on the side. So, I thought to myself that a demo was coming (of which there was a very good one). I’ve been talking to channel partners about VBlock since its launch a couple of years ago and there appears to be two schools of thought. Some partners, and I would say the majority of them, like VBlock. They can go from nothing to a fully functioning cloud in the better part of two days. Other partners, though, look at VBlock as a big threat to their business.

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Last week, under the sunny skies of San Diego, Cisco held its annual reseller Partner Summit. The setting was fitting as the show itself indicated that there are sunnier skies ahead for Cisco and its Partners.

Cisco and its relationship with its huge reseller base is one of the most talked about topics in the networking industry today. Competitors accuse Cisco of taking too much business from its resellers, and Cisco, of course, steadfastly defends itself. My belief is that the truth is actually somewhere in the middle, where Cisco has a very good relationship with its partners but there are some chinks in the armor.

However, I do think the changes announced at this year’s Partner Summit indicate an improvement to the company’s channel strategy and will smooth out some of those issues.

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