RIM held its annual “BlackBerry World” conference recently in Orlando and while I didn’t attend the event live, I did have the opportunity to interview a number of people that did and followed the news with great interest. The messages from RIM since new CEO Thorsten Heins has take the reins have been decidedly enterprise-focused, which makes sense given RIM’s roots.
However, I do wonder if the tipping point has passed and the demise of RIM is now a fait accompli. RIM is promising to refocus on the enterprise buyer but does the enterprise buyer really want RIM any more? One of the interesting points that I’ve picked up from the interviews is that, RIM’s last holdout of support, corporate IT, isn’t happy with the company any more.