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AI World Conference & Expo · Boston, MA · December 11-13, 2017

Posts Tagged ‘2012 olympics communications’

The summer Olympics in London kick off with the opening ceremonies this Friday, and this year’s games will be different than the Beijing Games for a number of reasons. Back in 2008, smartphones were a rarity, “iPad” wasn’t a word heard outside of Apple, and Facebook was something just a few college kids used. This year’s Olympics is expected to attract about 4 million spectators, more than 15,000 Olympic and Paralympic athletes and countless members of the media covering the event.

Needless to say, high-quality, continuously available communications is an absolute must for the 2012 Olympic games, as the use of Twitter, Facebook, Skype, VoIP, Video and other communication services will be at an all-time high. Solving such a challenge is as difficult as beating Usain Bolt in the 100m sprint, as the network capacity is expected to be 7-10 times that of the last summer Olympic games. This is the task placed upon British Telecom (BT).

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