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‘Digital Healthcare Trends’

Baby boomers, who were born between 1946 and 1964, according to Wikipedia, constitute the second-largest generation following millennials. This group grew up knowing the value of healthcare and taking care of themselves. In addition to making their own healthcare decisions, many of them are now caring for aging parents as well. Today, they value the advances and healthcare options offered by technology. In fact, they have adapted quite well to the internet and have embraced social media: 83% of baby boomers ages 51 to 59 and 76% of those ages 60 to 69 use the internet regularly, according to The Pew Research Center.

But how exactly are baby boomers using the internet and technology when making healthcare decisions?

Baby boomers have a lot of confidence in their healthcare team and rely on what their doctors tell them. However, they like to research what they have been told to gain more insight on their health issues. They enjoy using healthcare portals to locate information or come up with questions for their doctors. For example, my 94-year-old grandfather is completely independent and living on his own, and he loves using the computer or even his iPhone to research medical terms mentioned by his doctor. He is being very proactive in his own care.

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