The 50% reduction in the workforce was a painful but necessary step as the company moves to an indirect sales model and transitions to the software/services world.
Last week, Unify CEO Dean Douglas shocked the industry by announcing the company would be reducing its workforce by almost 50%. The company will cut 3,800 jobs of its existing 7,700 headcount as it shifts its strategy to a channel-driven, software-first company. This is part of the ongoing transformation of the company formerly known as Siemens Enterprise Communications that went through a rebrand in October and at the same time announced Ansible, its upcoming flagship product.
While I wasn’t surprised they were cutting heads, I was surprised at the magnitude of the layoffs. Since then though, I’ve had some time to think about what was announced and I wanted to share my thoughts on Douglas’ bold move.