As long as partners are able to evolve to meet
the demands of customers’ digitization initiatives
Cisco held its annual Partners Summit earlier this month in San Francisco, a city known for many things, among which the Gold Rush of 1848 that led to its founding. To me, this makes San Francisco a particularly fitting venue for the event, as Cisco partners now have a Gold Rush opportunity of their own as the world shifts to digital. Digitization should be of keen interesting to Cisco resellers as most of the building blocks of digital transformation are network centric in nature, raising the value of the network, something that was once considered “plumbing.”
The theme of Partners Summit was “full speed,” indicating it was time for Cisco and its channel to step on the gas and go after a number of new opportunities in front of them. However, capturing these opportunities requires a change with Cisco’s partners, as the selling motion around digital trends is quite different than selling boxes and making money racking and stacking equipment. Let’s look at some of the biggest opportunities that lie ahead for Cisco’s channel and what needs to change to capitalize on them.