Cisco and Microsoft, don’t settle on being a bit better than the other guy. The goal should be to dominate UC like you both do in other markets.
Last month, Michelle Burbick authored this post regarding Cisco and Microsoft’s position in the unified communications space. The blog references some research done by Synergy Research Group that shows Cisco having a narrow 0.2% lead in market share (16% versus 15.8%). Shortly after this report came out, Cisco actually posted its own internal blog beating its chest that it had retaken the #1 spot in the collaboration market. This after Microsoft had previously put out some research claiming they were number #1 in the prior quarter. It’s worth noting that the market Synergy measured is actually a super-set of many markets including voice, UC applications, video, email, telepresence and other markets.
While the marketing folks at Cisco and Microsoft like to proclaim their #1-ness, I have a message to both of them–You’re both #2! Both Cisco and Microsoft have historically dominated their markets to the point where their share of things like routers, desktop operating systems, switches, and e-mail systems are almost monopolies.