From the keynote stage at Enterprise Connect, Avaya gives
us a zing with Zang, a communications platform as a service.
This week at Enterprise Connect, Avaya announced a number of products that will help shift the company from being a vendor of products to a platform vendor. In the No Jitter post covering yesterday’s opening keynote, associate editor Michelle Burbick quoted Rowan Trollope, Cisco’s senior vice president and general manager of the IoT and Collaboration Technology Group, as saying, “UC feels like a thing of the past.” While I’m not quite ready to proclaim the death of UC, I do believe a fundamental shift is underway.
It’s my firm belief that users do not want more UC applications. Everyone has enough of them, and switching between business and UC applications is frustrating on a desktop but completely untenable on a mobile device. UC needs to evolve into a platform that enables companies to drop UC functions into the applications we already use. Picture a retail application in which I could click to call, message, or video directly from the application instead of having to leave the application, go to a dialer, initiate a call… and then go back to the application when the call is done.