I recently decided to try out the new PRIV from BlackBerry. Since the new phone runs on Android (the OS that I’m used to) and because I used to have a Curve, I figured the transition would be easy and it would be a fun phone to use. Here are my takeaways after using the new phone for a month:

The physical keyboard is cool but ultimately pointless

BlackBerry has always been famous for their awesome keyboards. On the PRIV, the keyboard slides out and can be used for not only typing, but scrolling within apps, moving within a text and deleting, all by gently swiping on the keys. I found the physical keyboard to be an easy way to text with minimal mistakes and less need to look at the phone but pointless. When I decide to answer with a bit of urgency or want to do something quickly, I resort to using the touch screen because it’s there right away and easier to do things quicker. Although the hard keyboard is fun and has lots of functions, I can’t see that piece of hardware really making any sort of comeback with touch out there.


Security is strong

With more and more of our personal information and lives being transposed onto our devices, security is a top priority and BlackBerry knows that. With the PRIV, DTEK by BlackBerry is installed and monitoring the device. With this application, the user has access to information about what their device’s security status is and how applications are using the camera, location and other valuable information stored on the device.

Customization is limitless

Something that always drew me into having an Android was the ability to customize my phone a lot more than others. With the PRIV running on Android, the customization is still there, with lots of room for creativity and individuality. The PRIV can be unlocked by doing a pattern, pin, password, lift motion, touching the spacebar, and many more. The productivity tab can be customized to meet your unique needs to optimize your efficiency in completing tasks. The PRIV allows users to create keyboard shortcuts to save time and enter into an application much faster.

Overall the PRIV is a very customizable and secure phone that seems to have an endless amount of features to make life is easier than with any other mobile device.  I would give it a letter grade of an A-. 

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Alex White

Alex White is a blogger for ZK Research, bringing a millennial's point of view on technology. He is a junior at Suffolk University in Boston, Massachusetts, studying Global Business and Marketing with a passion for new technology. While in school, he interns for TechTarget, a leading technology media company that provides content for the technology industry.
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