Can Avaya succeed as a computing vendor? With the data center market in transition, there is an opportunity there.
VMWorld 2012 this week featured every major computing vendor present to show their wares to over 20,000 attendees. This included the expected list of companies–Dell, Cisco, EMC, Brocade, HP and Avaya. That’s right, do a double take, that’s Avaya, the former company of Bell heads that makes phone systems and sells call center software. In cause you haven’t noticed, though, this is a whole new Avaya. Since Kevin Kennedy became CEO, the company has gone through a significant transformation. In actuality, CEO Lou D’Ambrosio started the transformation of Avaya, but Kennedy has accelerated it.
In addition to the traditional phone stuff that we’ve come to know and love from Avaya, and Aura, the collaboration software platform, the company added a broad data portfolio through the acquisition of Nortel. It also has a great developer program with DevConnect (kudos to Eric Rossman for the great work here) which was bolstered by ACE (Agile Communication Environment), also added with the Nortel deal. Avaya recently acquired Radvision to add video, and it entered the client computing market with its Avaya Desktop Video Device (with the Flare Experience user interface). And now, at VMWorld, the company launched its data center “stack” called “Collaboration Pod”.