Archive for July 2012

The company has talked about simplification and interoperability for a while now, so it’s good to see them put it into action.

Earlier this year, Cisco talked about making a commitment to making their products easier to use and to interoperate with other vendors’ systems. Both are areas where it’s been easy to be critical of Cisco in the past since their products have been relatively difficult to use and the company has thrived off vertical integration that creates what competitors call “lock in”. Now this was fine when Cisco’s competition were the likes of 3Com, Nortel, Lucent and other companies that couldn’t manage themselves out of a paper bag. However, Cisco’s competitors today are the likes of HP, Dell, Microsoft and Juniper. Even the “smaller” competitors are of the size of Polycom and Brocade, much bigger and better-run organizations than competitors past. If Jacob Marley were to take Chambers up and show him the “Ghosts of Cisco future” they would certainly look to face much tougher rivals than the “Ghosts of Cisco past”. So, new competition dictates new strategy.



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