This week kicked off Alcatel-Lucent’s Dynamic Enterprise Tour in Barcelona, Spain. The keynote was given by ALU Enterprise President, Tom Burns, and introduced the tag line “Changing the conversation”. Changing the conversation has many different meanings and includes having customers look at alternatives to the market leaders in voice communications and data networking, changing the way workers collaborate with one another, changing the tools we use to communicate and lastly, changing the way companies converse with customers.
The overall vision that Burns gave wasn’t all that much different from what you might see in an Avaya or Cisco keynote except for one exception — Burns dedicated much of the keynote to using unified communications (which now includes social media) to change the way companies interact with customers and improve the overall customer experience. In fact, the following two keynotes, one by ALU Enterprise Application Group chief, Paul Segre and then an outstanding presentation by Kevin Panozza, CEO of Engagement Mattes an Australian based call center firm focused on this theme. Panozza’s keynote was almost exclusively focused on how to build a better customer experience.